New School of Marketing
The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
Episodes
179 episodes since 2020
What Happens When You Decide to Give Your Business a Name No One Can Pronounce with Catharine Redden
Inside this episode I talk with Catharine Redden from Zjoosh Your Socials about the unique name of her business and membership, plus we dive deep into marketing talk. You'll hear us talk about organic social media, why paid advertising ...
September 16, 2024
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Season 13
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Episode 179
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1:02:43
From Idea to Launch: A Step-by-Step Guide for New Course Creators
Got a course idea but not sure where to start? In this episode of The New School of Marketing Podcast, I’m breaking down the entire process—from that spark of inspiration to actually launching your course. We’ll cover everything from v...
September 09, 2024
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Season 13
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Episode 178
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23:46
Advanced Audience Strategies for Facebook Ads
Ready to take your Facebook ads to the next level? In this episode of The New School of Marketing Podcast, we’re getting real about advanced audience strategies. If you’re tired of throwing money at ads and hoping for the best, this on...
September 03, 2024
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Season 12
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Episode 177
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24:02
How a sales ecosystem can help your business grow with Stacey Walker
In this episode of The New School of Marketing Podcast, I’m joined by sales expert Stacey Walker for an in-depth conversation on how building a sales ecosystem can drive growth for your business. We dive into the importance of deve...
August 26, 2024
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Season 12
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Episode 176
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1:01:31
The essentials ingredients for a thriving business
In this episode of The New School of Marketing Podcast, I'm exploring the key strategies your business needs to not just survive, but thrive in today’s competitive market. From aligning the right offer with the right audience to driving targete...
August 19, 2024
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Season 12
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Episode 175
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28:23
Leveraging Social Media for Lead Generation Success
In this episode of The New School of Marketing Podcast, I delve into the art of using social media as a powerful tool for lead generation. Social media platforms offer more than just brand visibility—they can be a consistent source...
August 12, 2024
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Season 12
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Episode 174
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31:31
Using the 4-ad stack funnel to attract leads and drive sales
In this episode of The New School of Marketing Podcast, I talk about my 4-ad stack method—a strategic approach designed to attract leads and drive sales. Whether you're just starting with paid advertising or looking to refine your curre...
August 05, 2024
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Season 12
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Episode 173
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26:36
Diversifying your marketing strategy: Why social media alone isn't enough
In this episode of The New School of Marketing Podcast, I talk about the pitfalls of relying solely on social media for your marketing strategy. While social media is a powerful tool for building awareness and engagement, its volatility and lac...
July 29, 2024
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Season 12
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Episode 172
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13:27
Lead generation trends: What's working in today's market
In this episode of The New School of Marketing Podcast, I dive into current trends and long used favourites in the world of lead generation. From the power of personalised content and interactive tools to the strong-hold of video ...
July 22, 2024
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Season 12
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Episode 171
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32:31
Optimising your funnel for conversions: A deep dive
If you’ve been struggling to turn your leads into paying customers, this episode is for you.I'm diving deep into a crucial aspect of your sales funnel, which is optimising it for conversions. Tune in as I'll be sharing strategies and te...
July 15, 2024
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Season 12
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Episode 170
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19:54
Understanding sales funnels: A beginner's guide
If you're selling something you most likely have a sales funnel. Whether you actively created one or if it happened organically, everyone has a sales funnel of some sorts.In today's episode I'm going to talk about sales funnels and brea...
July 08, 2024
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Season 12
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Episode 169
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22:12
Why you're not selling your online courses: Traffic vs. Conversion
In today's episode I'll be diving into a crucial topic for anyone selling online courses: why your courses might not be selling as well as you'd like. There are usually two issues at play, and they go hand in hand. So I'll be focusing o...
July 01, 2024
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Season 11
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Episode 168
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36:43
Marketing is not a dirty word
I hosted the first Tasmanian Women in Business Conference on 15 & 16 May 2024 and in today's episode I'm sharing what I shared on-stage at the conference. It was an incredible experience to have so many talented speakers on sta...
May 26, 2024
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Season 11
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Episode 167
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36:02
Marketing back to basics: The five fundamental steps you need to nail first
I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role an...
April 22, 2024
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Season 11
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Episode 166
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22:02
The truth about using Facebook & Instagram ads for your business
Just about every Facebook ads manager or teacher will try to convince you that you need to run ads for your business, but do you really?Inside this episode I want to have a frank conversation about who 'needs' to run ads and who doesn't...
April 04, 2024
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Season 11
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Episode 165
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23:45
Creating a lead magnet and using it to attract more leads
It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet co...
March 21, 2024
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Season 11
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Episode 164
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17:06
Don't ever believe these 5 things about Facebook ads
There are so many myths and beliefs about Facebook & Instagram ads that I really want to clear up with you today. If you have any preconceived thoughts about Facebook ads, tune in to see if one of my 5 is one of yours. I'll bus...
March 11, 2024
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Season 11
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Episode 163
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13:53
Good design is the key to your business success with Jacqui Naunton
This episode is full of golden nuggets! I talk with designer Jacqui Naunton about why it's essential to build a brand and why good design is a must. We talk about DIY-ing vs hiring a designer, we talk about business foundations and grow...
March 05, 2024
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Season 11
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Episode 162
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30:32
Why you need an Online Course Pre-Launch Strategy
The key to your online course success is in your pre-launch strategy.That's why, in this episode, we'll look at what a pre-launch strategy is, why it's important and what you can include in yours.Tune in before you ever at...
February 26, 2024
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Season 11
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Episode 161
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12:26
Facebook Lookalike Audiences demystified
Facebook advertising audiences can be confusing, so let's look at what one of the common types of audiences means. Inside this episode I'll discuss what a lookalike audience is, how it's created and how you can use it in your business. ...
February 19, 2024
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Season 11
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Episode 160
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15:07
Funnels 101: Mapping the Customer Journey
Let's talk about funnels and the customer journey. Inside this episode I talk about what a funnel is, why you need a funnel in your business, how to design your funnel and what a funnel looks like for an online business. <...
February 12, 2024
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Season 11
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Episode 159
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20:30
Your business, your rules: Diverse paths to business success
In today's episode I want to talk about the one size fits all approach that I see a lot of marketing for. I’m not sure if your newsfeed is the same but a lot of coaches seem to market themselves from the point of having the holy grail to a succ...
February 05, 2024
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Season 11
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Episode 158
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17:19
Busting 7 common Facebook Ads myths
Over the past 10 years I've heard so many things about Facebook & Instagram ads that are simply not true (and I honestly don't know where these thoughts come from) so I want to bust some common myths today.Let's dive in and clear so...
January 29, 2024
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Season 11
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Episode 157
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14:37
Launching your online course: 8 Essential steps you need to take right away
Launching a course can be a game-changer, but I know those initial steps can feel like standing at the base of a mountain. Fear not! In this episode, I'm your guide, sharing eight essential steps that you need to take right away.Whether ...
January 22, 2024
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Season 11
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Episode 156
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18:47
The top 5 budget marketing priorities to maximise your impact with minimal spend
Happy New Year and welcome to the first episode of 2024! I hope you have had a great festive season and are recharged for this year. I have big plans, so come along for the ride.In this first episode I discuss the top 5 marketing priori...
January 15, 2024
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Season 11
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Episode 155
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19:47