In this episode, we break down the true meaning of Facebook ad optimisation and explore how you can make your ads work smarter, not harder. From audience targeting and ad creative to budget adjustments and landing page alignment, we co...

With so many ad formats on Facebook, how do you know which one will work best for your goals? In this episode, we’ll break down the most popular Facebook ad formats—like carousel, video, and lead ads—and discuss when and how to use each one eff...

Ready to unlock the mysteries of Facebook advertising? In this episode, we’re breaking down the essentials of Facebook ads—from the basics of ad types and targeting to the metrics that actually matter. Whether you’re just starting out or lookin...

In this episode of the New School of Marketing Podcast, we dive into the world of sales funnels and why they’re essential for your business. If you’ve ever felt overwhelmed by the idea of creating a funnel, don’t worry—it doesn’t have ...

Are you looking for a way to turn more leads into paying customers? In this episode, we’re diving into the world of tripwire offers—what they are, why they work, and how to create ones that are truly irresistible. We’ll discuss the...

In this episode, we’ll dive into the world of email marketing automation, focusing on how it can save you time, keep your audience engaged, and drive conversions—on autopilot. We’ll break down the key elements of setting up automated workflows ...

In this episode I speak to my guest, Mel Driver, about the costly mistakes of DIY-ing your own websites and how to avoid them. We talk about the most common DIY website mistakes, what makes good practice, the importance of SEO, good pho...

Launching an online course can feel overwhelming, especially when it comes to navigating the tech side of things. In this episode of The New School of Marketing Podcast, I'm taking the guesswork out of the process by sharing a breakdow...

In this episode of The New School of Marketing Podcast, I explore why building your entire business on Facebook or Instagram is a risky move. Sure, social media is great for creating awareness and engaging your audience, but relying on...

Inside this episode I talk with Catharine Redden from Zjoosh Your Socials about the unique name of her business and membership, plus we dive deep into marketing talk. You'll hear us talk about organic social media, why paid advertising ...

Got a course idea but not sure where to start? In this episode of The New School of Marketing Podcast, I’m breaking down the entire process—from that spark of inspiration to actually launching your course. We’ll cover everything from v...

Ready to take your Facebook ads to the next level? In this episode of The New School of Marketing Podcast, we’re getting real about advanced audience strategies. If you’re tired of throwing money at ads and hoping for the best, this on...

In this episode of The New School of Marketing Podcast, I’m joined by sales expert Stacey Walker for an in-depth conversation on how building a sales ecosystem can drive growth for your business. We dive into the importance of deve...

In this episode of The New School of Marketing Podcast, I'm exploring the key strategies your business needs to not just survive, but thrive in today’s competitive market. From aligning the right offer with the right audience to driving targete...

In this episode of The New School of Marketing Podcast, I delve into the art of using social media as a powerful tool for lead generation. Social media platforms offer more than just brand visibility—they can be a consistent source...

In this episode of The New School of Marketing Podcast, I talk about my 4-ad stack method—a strategic approach designed to attract leads and drive sales. Whether you're just starting with paid advertising or looking to refine your curre...

In this episode of The New School of Marketing Podcast, I talk about the pitfalls of relying solely on social media for your marketing strategy. While social media is a powerful tool for building awareness and engagement, its volatility and lac...

In this episode of The New School of Marketing Podcast, I dive into current trends  and long used favourites in the world of lead generation. From the power of personalised content and interactive tools to the strong-hold of video ...

If you’ve been struggling to turn your leads into paying customers, this episode is for you.I'm diving deep into a crucial aspect of your sales funnel, which is optimising it for conversions. Tune in as I'll be sharing strategies and te...

If you're selling something you most likely have a sales funnel. Whether you actively created one or if it happened organically, everyone has a sales funnel of some sorts.In today's episode I'm going to talk about sales funnels and brea...

In today's episode I'll be diving into a crucial topic for anyone selling online courses: why your courses might not be selling as well as you'd like. There are usually two issues at play, and they go hand in hand. So I'll be focusing o...

I hosted the first Tasmanian Women in Business Conference on 15 & 16 May 2024 and in today's episode I'm sharing what I shared on-stage at the conference. It was an incredible experience to have so many talented speakers on sta...

I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role an...

Just about every Facebook ads manager or teacher will try to convince you that you need to run ads for your business, but do you really?Inside this episode I want to have a frank conversation about who 'needs' to run ads and who doesn't...

It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet co...