In this episode, we break down the fundamentals of creating an effective content strategy. Whether you're new to content marketing or looking to refine your approach, you'll learn how to identify your target audience, set clear goals, plan and ...

In this episode, we’ll explore how the digital marketing world is evolving as we move deeper into 2025. From emerging technologies and shifting consumer expectations to new regulations and innovative marketing strategies, we’ll break down the c...

In this episode, we break down what it means to build a comprehensive marketing strategy and why it’s essential for your business growth. We’ll cover the key components—from understanding your target audience and brand positioning to selecting ...

Short-form video content has taken the marketing world by storm, and it’s not going away anytime soon. From TikTok to Instagram Reels and YouTube Shorts, these bite-sized videos are where your audience is spending their time. But what makes sho...

Email marketing continues to be one of the most powerful tools for growing a business, but the landscape is always evolving. In this episode, we’ll dive into what’s changing in 2025, what tried-and-true strategies still work, and how to stay ah...

We’re celebrating 200 episodes of the New School of Marketing Podcast! 🥳 In this special milestone episode, I’m reflecting on the biggest marketing and business lessons I’ve learned from hosting this show. From the stra...

Sustainability isn’t just a buzzword—it’s a major factor in how consumers choose where to spend their money. In this episode of the New School of Marketing Podcast, we’re diving into sustainable marketing and what it really mean...

In a world where everyone is fighting for attention, how do you make your personal brand stand out? Whether you're a coach, consultant, or course creator, building a strong personal brand isn’t just about looking good online—it’s about...

Running Facebook ads can be a game-changer for your business—but only if you stay on the right side of Facebook’s ad policies. Nothing is more frustrating than having your ads rejected or, worse, your account suspended.In this episode, w...

Worried about wasting money on Facebook ads? You’re not alone! In this episode of the New School of Marketing Podcast, I'm tackling the topic of budgeting for success in your ad campaigns. Learn how to set realistic goals, allocate you...

Starting from zero? Don’t worry—you’re not alone! In this episode of the New School of Marketing Podcast, I'm breaking down the proven strategies for building an email list from scratch. Learn why email marketing is one of the most pow...

As the year wraps up, we’re taking a moment to reflect on the state of marketing in 2024 and look ahead to the trends and innovations that will shape 2025. In this insightful episode, I’ll discuss the biggest shifts I’ve seen this year—from AI ...

Ready to take your podcast to the next level? In this episode, we dive into cutting-edge strategies for podcast marketing in 2025. From harnessing the power of short-form video to engaging with your audience in new and meaningful ways, you’ll l...

Running a business can feel like a constant juggling act, but what if you could free up your time and improve your client experience? In this episode, we’re tackling the common trap many business owners fall into—getting so busy workin...

Is email marketing still relevant in 2024? Absolutely—and it’s more powerful than ever! In this episode, we’re diving into everything you need to know about email marketing best practices. From how often you should email your list to the mindse...

Your landing page is the key to turning casual visitors into loyal customers—but is yours pulling its weight? In this episode of the New School of Marketing Podcast, we’re tackling the art and science of landing page optimisation to he...

Are you ready to launch your online course but feeling overwhelmed by all the platform options out there? In this episode of the New School of Marketing Podcast, we’re diving deep into the world of online course platforms to help you m...

In this episode, we break down the true meaning of Facebook ad optimisation and explore how you can make your ads work smarter, not harder. From audience targeting and ad creative to budget adjustments and landing page alignment, we co...

With so many ad formats on Facebook, how do you know which one will work best for your goals? In this episode, we’ll break down the most popular Facebook ad formats—like carousel, video, and lead ads—and discuss when and how to use each one eff...

Ready to unlock the mysteries of Facebook advertising? In this episode, we’re breaking down the essentials of Facebook ads—from the basics of ad types and targeting to the metrics that actually matter. Whether you’re just starting out or lookin...

In this episode of the New School of Marketing Podcast, we dive into the world of sales funnels and why they’re essential for your business. If you’ve ever felt overwhelmed by the idea of creating a funnel, don’t worry—it doesn’t have ...

Are you looking for a way to turn more leads into paying customers? In this episode, we’re diving into the world of tripwire offers—what they are, why they work, and how to create ones that are truly irresistible. We’ll discuss the...

In this episode, we’ll dive into the world of email marketing automation, focusing on how it can save you time, keep your audience engaged, and drive conversions—on autopilot. We’ll break down the key elements of setting up automated workflows ...

In this episode I speak to my guest, Mel Driver, about the costly mistakes of DIY-ing your own websites and how to avoid them. We talk about the most common DIY website mistakes, what makes good practice, the importance of SEO, good pho...

Launching an online course can feel overwhelming, especially when it comes to navigating the tech side of things. In this episode of The New School of Marketing Podcast, I'm taking the guesswork out of the process by sharing a breakdow...