New School of Marketing
The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
Episodes
191 episodes
Email Marketing: Best Practices for Success
Is email marketing still relevant in 2024? Absolutely—and it’s more powerful than ever! In this episode, we’re diving into everything you need to know about email marketing best practices. From how often you should email your list to the mindse...
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Season 13
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Episode 191
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15:22
Optimising Landing Pages for Maximum Lead Conversions
Your landing page is the key to turning casual visitors into loyal customers—but is yours pulling its weight? In this episode of the New School of Marketing Podcast, we’re tackling the art and science of landing page optimisation to he...
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Season 13
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Episode 190
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18:47
Choosing the Perfect Platform for Your Online Course
Are you ready to launch your online course but feeling overwhelmed by all the platform options out there? In this episode of the New School of Marketing Podcast, we’re diving deep into the world of online course platforms to help you m...
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Season 13
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Episode 189
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18:17
What Does It Even Mean to Optimise Facebook Ads?
In this episode, we break down the true meaning of Facebook ad optimisation and explore how you can make your ads work smarter, not harder. From audience targeting and ad creative to budget adjustments and landing page alignment, we co...
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Season 13
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Episode 188
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16:50
Facebook Ad Formats: Choosing the Right One for Your Campaign
With so many ad formats on Facebook, how do you know which one will work best for your goals? In this episode, we’ll break down the most popular Facebook ad formats—like carousel, video, and lead ads—and discuss when and how to use each one eff...
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Season 13
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Episode 187
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15:21
Cracking the Code: Facebook Advertising Demystified
Ready to unlock the mysteries of Facebook advertising? In this episode, we’re breaking down the essentials of Facebook ads—from the basics of ad types and targeting to the metrics that actually matter. Whether you’re just starting out or lookin...
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Season 13
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Episode 186
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19:44
Building Your Sales Pipeline with Funnels
In this episode of the New School of Marketing Podcast, we dive into the world of sales funnels and why they’re essential for your business. If you’ve ever felt overwhelmed by the idea of creating a funnel, don’t worry—it doesn’t have ...
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Season 13
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Episode 185
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33:28
Creating Irresistible Tripwire Offers in Your Sales Funnel
Are you looking for a way to turn more leads into paying customers? In this episode, we’re diving into the world of tripwire offers—what they are, why they work, and how to create ones that are truly irresistible. We’ll discuss the...
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Season 13
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Episode 184
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19:43
Email Marketing Automation: Streamlining Your Workflow
In this episode, we’ll dive into the world of email marketing automation, focusing on how it can save you time, keep your audience engaged, and drive conversions—on autopilot. We’ll break down the key elements of setting up automated workflows ...
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Season 13
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Episode 183
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28:53
Avoiding costly DIY website mistakes with Mel Driver
In this episode I speak to my guest, Mel Driver, about the costly mistakes of DIY-ing your own websites and how to avoid them. We talk about the most common DIY website mistakes, what makes good practice, the importance of SEO, good pho...
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Season 13
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Episode 182
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43:53
The Tech Toolkit: Essential Tools for a Seamless Course Launch
Launching an online course can feel overwhelming, especially when it comes to navigating the tech side of things. In this episode of The New School of Marketing Podcast, I'm taking the guesswork out of the process by sharing a breakdow...
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Season 13
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Episode 181
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29:20
Don’t Rely on Facebook or Instagram to Build Your Business (and Don’t Use It as a Comms Tool)
In this episode of The New School of Marketing Podcast, I explore why building your entire business on Facebook or Instagram is a risky move. Sure, social media is great for creating awareness and engaging your audience, but relying on...
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Season 13
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Episode 180
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27:08
What Happens When You Decide to Give Your Business a Name No One Can Pronounce with Catharine Redden
Inside this episode I talk with Catharine Redden from Zjoosh Your Socials about the unique name of her business and membership, plus we dive deep into marketing talk. You'll hear us talk about organic social media, why paid advertising ...
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Season 13
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Episode 179
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1:02:43
From Idea to Launch: A Step-by-Step Guide for New Course Creators
Got a course idea but not sure where to start? In this episode of The New School of Marketing Podcast, I’m breaking down the entire process—from that spark of inspiration to actually launching your course. We’ll cover everything from v...
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Season 13
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Episode 178
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23:46
Advanced Audience Strategies for Facebook Ads
Ready to take your Facebook ads to the next level? In this episode of The New School of Marketing Podcast, we’re getting real about advanced audience strategies. If you’re tired of throwing money at ads and hoping for the best, this on...
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Season 12
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Episode 177
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24:02
How a sales ecosystem can help your business grow with Stacey Walker
In this episode of The New School of Marketing Podcast, I’m joined by sales expert Stacey Walker for an in-depth conversation on how building a sales ecosystem can drive growth for your business. We dive into the importance of deve...
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Season 12
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Episode 176
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1:01:31
The essentials ingredients for a thriving business
In this episode of The New School of Marketing Podcast, I'm exploring the key strategies your business needs to not just survive, but thrive in today’s competitive market. From aligning the right offer with the right audience to driving targete...
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Season 12
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Episode 175
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28:23
Leveraging Social Media for Lead Generation Success
In this episode of The New School of Marketing Podcast, I delve into the art of using social media as a powerful tool for lead generation. Social media platforms offer more than just brand visibility—they can be a consistent source...
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Season 12
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Episode 174
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31:31
Using the 4-ad stack funnel to attract leads and drive sales
In this episode of The New School of Marketing Podcast, I talk about my 4-ad stack method—a strategic approach designed to attract leads and drive sales. Whether you're just starting with paid advertising or looking to refine your curre...
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Season 12
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Episode 173
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26:36
Diversifying your marketing strategy: Why social media alone isn't enough
In this episode of The New School of Marketing Podcast, I talk about the pitfalls of relying solely on social media for your marketing strategy. While social media is a powerful tool for building awareness and engagement, its volatility and lac...
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Season 12
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Episode 172
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13:27
Lead generation trends: What's working in today's market
In this episode of The New School of Marketing Podcast, I dive into current trends and long used favourites in the world of lead generation. From the power of personalised content and interactive tools to the strong-hold of video ...
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Season 12
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Episode 171
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32:31
Optimising your funnel for conversions: A deep dive
If you’ve been struggling to turn your leads into paying customers, this episode is for you.I'm diving deep into a crucial aspect of your sales funnel, which is optimising it for conversions. Tune in as I'll be sharing strategies and te...
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Season 12
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Episode 170
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19:54
Understanding sales funnels: A beginner's guide
If you're selling something you most likely have a sales funnel. Whether you actively created one or if it happened organically, everyone has a sales funnel of some sorts.In today's episode I'm going to talk about sales funnels and brea...
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Season 12
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Episode 169
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22:12
Why you're not selling your online courses: Traffic vs. Conversion
In today's episode I'll be diving into a crucial topic for anyone selling online courses: why your courses might not be selling as well as you'd like. There are usually two issues at play, and they go hand in hand. So I'll be focusing o...
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Season 11
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Episode 168
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36:43