
New School of Marketing
The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
Episodes
207 episodes
You Don’t Need More Followers – You Need More Conversions
In this episode, we’re busting a huge marketing myth—the idea that more followers automatically mean more success. If you’re chasing vanity metrics like follower count, but your business isn’t making more money, it’s time to shift your f...
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Season 15
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Episode 207
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12:29
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The Most Common Marketing Mistake I See
In this episode, we’re diving into one of the biggest marketing mistakes I see business owners make all the time—random acts of marketing. If you’ve ever felt like you’re throwing spaghetti at the wall, hoping something sticks, this epis...
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Season 14
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Episode 206
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12:40
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Content Strategy 101
In this episode, we break down the fundamentals of creating an effective content strategy. Whether you're new to content marketing or looking to refine your approach, you'll learn how to identify your target audience, set clear goals, plan and ...
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Season 14
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Episode 205
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19:58
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Navigating the Digital Landscape in 2025
In this episode, we’ll explore how the digital marketing world is evolving as we move deeper into 2025. From emerging technologies and shifting consumer expectations to new regulations and innovative marketing strategies, we’ll break down the c...
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Season 14
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Episode 204
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15:40
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Building a Comprehensive Marketing Strategy
In this episode, we break down what it means to build a comprehensive marketing strategy and why it’s essential for your business growth. We’ll cover the key components—from understanding your target audience and brand positioning to selecting ...
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Season 14
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Episode 203
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22:45
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Short-Form Video Content: What Works Now
Short-form video content has taken the marketing world by storm, and it’s not going away anytime soon. From TikTok to Instagram Reels and YouTube Shorts, these bite-sized videos are where your audience is spending their time. But what makes sho...
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Season 14
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Episode 202
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13:06
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Email Marketing in 2025: What’s New and What Still Works
Email marketing continues to be one of the most powerful tools for growing a business, but the landscape is always evolving. In this episode, we’ll dive into what’s changing in 2025, what tried-and-true strategies still work, and how to stay ah...
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Season 14
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Episode 201
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10:15
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Lessons from 200 Episodes – What I’ve Learned About Marketing & Business
We’re celebrating 200 episodes of the New School of Marketing Podcast! 🥳 In this special milestone episode, I’m reflecting on the biggest marketing and business lessons I’ve learned from hosting this show. From the stra...
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Season 14
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Episode 200
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15:33

Sustainability in Marketing: Meeting Customer Expectations
Sustainability isn’t just a buzzword—it’s a major factor in how consumers choose where to spend their money. In this episode of the New School of Marketing Podcast, we’re diving into sustainable marketing and what it really mean...
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Season 14
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Episode 199
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16:17

Building a Personal Brand That Stands Out
In a world where everyone is fighting for attention, how do you make your personal brand stand out? Whether you're a coach, consultant, or course creator, building a strong personal brand isn’t just about looking good online—it’s about...
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Season 14
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Episode 198
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17:22

Navigating Ad Policies: Staying Compliant with Facebook
Running Facebook ads can be a game-changer for your business—but only if you stay on the right side of Facebook’s ad policies. Nothing is more frustrating than having your ads rejected or, worse, your account suspended.In this episode, w...
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Season 14
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Episode 197
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18:03

Budgeting for Success: Maximizing ROI in Facebook Advertising
Worried about wasting money on Facebook ads? You’re not alone! In this episode of the New School of Marketing Podcast, I'm tackling the topic of budgeting for success in your ad campaigns. Learn how to set realistic goals, allocate you...
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Season 14
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Episode 196
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13:09

Building an Email List from Scratch: Proven Strategies
Starting from zero? Don’t worry—you’re not alone! In this episode of the New School of Marketing Podcast, I'm breaking down the proven strategies for building an email list from scratch. Learn why email marketing is one of the most pow...
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Season 14
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Episode 195
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13:56

The State of Marketing in 2024 and the Direction of 2025
As the year wraps up, we’re taking a moment to reflect on the state of marketing in 2024 and look ahead to the trends and innovations that will shape 2025. In this insightful episode, I’ll discuss the biggest shifts I’ve seen this year—from AI ...
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Season 14
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Episode 194
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21:30

Podcast Marketing: Growing Your Audience in 2025
Ready to take your podcast to the next level? In this episode, we dive into cutting-edge strategies for podcast marketing in 2025. From harnessing the power of short-form video to engaging with your audience in new and meaningful ways, you’ll l...
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Season 14
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Episode 193
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14:15

Work Smarter, Not Harder: Streamlining Your Marketing for a Better Customer Experience
Running a business can feel like a constant juggling act, but what if you could free up your time and improve your client experience? In this episode, we’re tackling the common trap many business owners fall into—getting so busy workin...
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Season 13
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Episode 192
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14:51

Email Marketing: Best Practices for Success
Is email marketing still relevant in 2024? Absolutely—and it’s more powerful than ever! In this episode, we’re diving into everything you need to know about email marketing best practices. From how often you should email your list to the mindse...
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Season 13
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Episode 191
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15:22

Optimising Landing Pages for Maximum Lead Conversions
Your landing page is the key to turning casual visitors into loyal customers—but is yours pulling its weight? In this episode of the New School of Marketing Podcast, we’re tackling the art and science of landing page optimisation to he...
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Season 13
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Episode 190
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18:47

Choosing the Perfect Platform for Your Online Course
Are you ready to launch your online course but feeling overwhelmed by all the platform options out there? In this episode of the New School of Marketing Podcast, we’re diving deep into the world of online course platforms to help you m...
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Season 13
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Episode 189
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18:17

What Does It Even Mean to Optimise Facebook Ads?
In this episode, we break down the true meaning of Facebook ad optimisation and explore how you can make your ads work smarter, not harder. From audience targeting and ad creative to budget adjustments and landing page alignment, we co...
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Season 13
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Episode 188
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16:50

Facebook Ad Formats: Choosing the Right One for Your Campaign
With so many ad formats on Facebook, how do you know which one will work best for your goals? In this episode, we’ll break down the most popular Facebook ad formats—like carousel, video, and lead ads—and discuss when and how to use each one eff...
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Season 13
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Episode 187
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15:21

Cracking the Code: Facebook Advertising Demystified
Ready to unlock the mysteries of Facebook advertising? In this episode, we’re breaking down the essentials of Facebook ads—from the basics of ad types and targeting to the metrics that actually matter. Whether you’re just starting out or lookin...
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Season 13
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Episode 186
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19:44

Building Your Sales Pipeline with Funnels
In this episode of the New School of Marketing Podcast, we dive into the world of sales funnels and why they’re essential for your business. If you’ve ever felt overwhelmed by the idea of creating a funnel, don’t worry—it doesn’t have ...
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Season 13
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Episode 185
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33:28

Creating Irresistible Tripwire Offers in Your Sales Funnel
Are you looking for a way to turn more leads into paying customers? In this episode, we’re diving into the world of tripwire offers—what they are, why they work, and how to create ones that are truly irresistible. We’ll discuss the...
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Season 13
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Episode 184
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19:43

Email Marketing Automation: Streamlining Your Workflow
In this episode, we’ll dive into the world of email marketing automation, focusing on how it can save you time, keep your audience engaged, and drive conversions—on autopilot. We’ll break down the key elements of setting up automated workflows ...
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Season 13
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Episode 183
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28:53
