New School of Marketing
The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
Episodes
185 episodes
Building Your Sales Pipeline with Funnels
In this episode of the New School of Marketing Podcast, we dive into the world of sales funnels and why they’re essential for your business. If you’ve ever felt overwhelmed by the idea of creating a funnel, don’t worry—it doesn’t have ...
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Season 13
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Episode 185
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33:28
Creating Irresistible Tripwire Offers in Your Sales Funnel
Are you looking for a way to turn more leads into paying customers? In this episode, we’re diving into the world of tripwire offers—what they are, why they work, and how to create ones that are truly irresistible. We’ll discuss the...
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Season 13
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Episode 184
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19:43
Email Marketing Automation: Streamlining Your Workflow
In this episode, we’ll dive into the world of email marketing automation, focusing on how it can save you time, keep your audience engaged, and drive conversions—on autopilot. We’ll break down the key elements of setting up automated workflows ...
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Season 13
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Episode 183
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28:53
Avoiding costly DIY website mistakes with Mel Driver
In this episode I speak to my guest, Mel Driver, about the costly mistakes of DIY-ing your own websites and how to avoid them. We talk about the most common DIY website mistakes, what makes good practice, the importance of SEO, good pho...
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Season 13
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Episode 182
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43:53
The Tech Toolkit: Essential Tools for a Seamless Course Launch
Launching an online course can feel overwhelming, especially when it comes to navigating the tech side of things. In this episode of The New School of Marketing Podcast, I'm taking the guesswork out of the process by sharing a breakdow...
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Season 13
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Episode 181
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29:20
Don’t Rely on Facebook or Instagram to Build Your Business (and Don’t Use It as a Comms Tool)
In this episode of The New School of Marketing Podcast, I explore why building your entire business on Facebook or Instagram is a risky move. Sure, social media is great for creating awareness and engaging your audience, but relying on...
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Season 13
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Episode 180
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27:08
What Happens When You Decide to Give Your Business a Name No One Can Pronounce with Catharine Redden
Inside this episode I talk with Catharine Redden from Zjoosh Your Socials about the unique name of her business and membership, plus we dive deep into marketing talk. You'll hear us talk about organic social media, why paid advertising ...
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Season 13
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Episode 179
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1:02:43
From Idea to Launch: A Step-by-Step Guide for New Course Creators
Got a course idea but not sure where to start? In this episode of The New School of Marketing Podcast, I’m breaking down the entire process—from that spark of inspiration to actually launching your course. We’ll cover everything from v...
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Season 13
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Episode 178
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23:46
Advanced Audience Strategies for Facebook Ads
Ready to take your Facebook ads to the next level? In this episode of The New School of Marketing Podcast, we’re getting real about advanced audience strategies. If you’re tired of throwing money at ads and hoping for the best, this on...
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Season 12
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Episode 177
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24:02
How a sales ecosystem can help your business grow with Stacey Walker
In this episode of The New School of Marketing Podcast, I’m joined by sales expert Stacey Walker for an in-depth conversation on how building a sales ecosystem can drive growth for your business. We dive into the importance of deve...
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Season 12
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Episode 176
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1:01:31
The essentials ingredients for a thriving business
In this episode of The New School of Marketing Podcast, I'm exploring the key strategies your business needs to not just survive, but thrive in today’s competitive market. From aligning the right offer with the right audience to driving targete...
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Season 12
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Episode 175
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28:23
Leveraging Social Media for Lead Generation Success
In this episode of The New School of Marketing Podcast, I delve into the art of using social media as a powerful tool for lead generation. Social media platforms offer more than just brand visibility—they can be a consistent source...
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Season 12
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Episode 174
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31:31
Using the 4-ad stack funnel to attract leads and drive sales
In this episode of The New School of Marketing Podcast, I talk about my 4-ad stack method—a strategic approach designed to attract leads and drive sales. Whether you're just starting with paid advertising or looking to refine your curre...
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Season 12
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Episode 173
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26:36
Diversifying your marketing strategy: Why social media alone isn't enough
In this episode of The New School of Marketing Podcast, I talk about the pitfalls of relying solely on social media for your marketing strategy. While social media is a powerful tool for building awareness and engagement, its volatility and lac...
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Season 12
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Episode 172
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13:27
Lead generation trends: What's working in today's market
In this episode of The New School of Marketing Podcast, I dive into current trends and long used favourites in the world of lead generation. From the power of personalised content and interactive tools to the strong-hold of video ...
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Season 12
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Episode 171
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32:31
Optimising your funnel for conversions: A deep dive
If you’ve been struggling to turn your leads into paying customers, this episode is for you.I'm diving deep into a crucial aspect of your sales funnel, which is optimising it for conversions. Tune in as I'll be sharing strategies and te...
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Season 12
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Episode 170
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19:54
Understanding sales funnels: A beginner's guide
If you're selling something you most likely have a sales funnel. Whether you actively created one or if it happened organically, everyone has a sales funnel of some sorts.In today's episode I'm going to talk about sales funnels and brea...
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Season 12
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Episode 169
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22:12
Why you're not selling your online courses: Traffic vs. Conversion
In today's episode I'll be diving into a crucial topic for anyone selling online courses: why your courses might not be selling as well as you'd like. There are usually two issues at play, and they go hand in hand. So I'll be focusing o...
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Season 11
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Episode 168
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36:43
Marketing is not a dirty word
I hosted the first Tasmanian Women in Business Conference on 15 & 16 May 2024 and in today's episode I'm sharing what I shared on-stage at the conference. It was an incredible experience to have so many talented speakers on sta...
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Season 11
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Episode 167
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36:02
Marketing back to basics: The five fundamental steps you need to nail first
I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role an...
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Season 11
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Episode 166
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22:02
The truth about using Facebook & Instagram ads for your business
Just about every Facebook ads manager or teacher will try to convince you that you need to run ads for your business, but do you really?Inside this episode I want to have a frank conversation about who 'needs' to run ads and who doesn't...
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Season 11
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Episode 165
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23:45
Creating a lead magnet and using it to attract more leads
It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet co...
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Season 11
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Episode 164
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17:06
Don't ever believe these 5 things about Facebook ads
There are so many myths and beliefs about Facebook & Instagram ads that I really want to clear up with you today. If you have any preconceived thoughts about Facebook ads, tune in to see if one of my 5 is one of yours. I'll bus...
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Season 11
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Episode 163
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13:53
Good design is the key to your business success with Jacqui Naunton
This episode is full of golden nuggets! I talk with designer Jacqui Naunton about why it's essential to build a brand and why good design is a must. We talk about DIY-ing vs hiring a designer, we talk about business foundations and grow...
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Season 11
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Episode 162
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30:32
Why you need an Online Course Pre-Launch Strategy
The key to your online course success is in your pre-launch strategy.That's why, in this episode, we'll look at what a pre-launch strategy is, why it's important and what you can include in yours.Tune in before you ever at...
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Season 11
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Episode 161
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12:26