Marketing Trends That Still Work in 2025 and Beyond

Marketing trends come and go, but some strategies always work—no matter what year it is. In 2025, AI might be evolving, platforms might be shifting, and new tools might pop up, but the fundamentals of marketing remain the same.

In today’s episode, we’re diving into 5 key marketing strategies that are just as powerful in 2025 as they were years ago. We’ll talk about:

✅ Why email marketing is still one of the highest-converting strategies.

✅ How video content continues to dominate and how to use it effectively.

✅ Why personalisation is essential for connecting with your audience.

✅ The role of messaging in driving conversions.

✅ How building a community leads to long-term business growth.

If you’re ready to cut through the noise and focus on what actually works, this episode is for you. Let’s dive in!

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club

🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/

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Transcript

Welcome to the new School of Marketing podcast. I'm Bianca McKenzie and this is the place where we break down marketing strategies that actually work without the overwhelm.

Before we begin, I want to acknowledge the traditional custodians of the land on.

Which I live and work, the Palawa people of Luther Uita.

I pay my respects to their elders, past and present, and I extend that respect to all Aboriginal and Torres Strait Islander peoples listening.

Today, let's dive in.

Make marketing work for you.

All right,

today we're talking about marketing trends that still work in 2025.

Every year new trends pop up and marketers really just scramble to adjust. But while shiny new tactics can be super exciting, the reality is some strategies never stop working because they're built on.

The foundations of good marketing.

In this episode, I'm going to walk you through five key strategies that continue to drive results in 2025 and how you can use them to grow your business. So let's get started.

Let's start with one of the most underrated yet most powerful marketing tools out there.

Email marketing.

I know, I know people often say email is dead, but guess what? It is still one of the highest converting marketing channels. Why?

Because firstly, you own your email list.

Unlike social media, no algorithm controls your reach. It's all on you and what you do with the magic of subjects and things like that.

Number two is people still check their inbox to daily or almost daily. No one logs into Facebook or Instagram to buy because, you know, we're all like doom scrolling.

But they do check emails with the.

Intent to engage, especially if your stuff.

Is like super incredibly engaging.

And number three, it builds long term relationships. Your email list is your most engaged audience and they're the ones who will most likely buy from you.

So how can you make email work in 2025? Well, firstly, you need to send valuable.

Content consistently and not just when you.

Have something to sell.

It needs to be consistent and it.

Needs to be valuable.

And this is where the whole relationship building comes from.

The more consistently you send something that.

Is of value, the stronger that relationship.

Is going to be. Also, you need to personalize your emails.

You need to use segmentation to Send.

The right messages to the right people. Certain people are on a different, like.

In a different part of the buyer journey. You can't just treat them all the same.

You need to start personalizing the journey for your subscribers.

And also you need to make your.

Emails conversational and engaging. You need to write like you are.

Talking to a friend trend.

Not just like the dry, drab, kind.

Of regurgitated, boring stuff. Make it like, you know, they are.

Super valuable people and they are really, they are. They should be treated like valuable people.

That have spent, you know, the time.

And made the effort to get onto your list. Give them something worth staying for.

So if you're not focusing on email.

Marketing, you are absolutely missing out on a massive opportunity. Number two is video content.

Video content is still king, like it's been out there for a while now.

But platforms like TikTok, Instagram, Reels, YouTube.

Shorts and even LinkedIn are all prioritizing short form video. Why? Because video captures attention faster than any other format if it's done right.

People connect with faces and voices, not just text.

So images are great.

But to actually have a face and a voice, there's a bigger connection there.

And it builds trust.

When people see you and hear you, they feel like they know you. And I've had this in the past where I actually have been following someone and I've like met them in real life and I felt like they knew me or I knew them and they actually didn't know me.

It was kind of creepy.

Yeah. So when people see you and hear you, they feel like they know you.

So how can you make video work in 2025? Well, focus on short form,

engaging videos. So they're like 15 to 60 seconds is the sweet spot. And I know that sounds really hard because that is actually not a whole lot of time. And if you struggle with this kind of thing, what you can do is you can record some footage of you doing something but not speaking,

and then you can have a voiceover later on because sometimes it's really hard to stick to that 15 to 60 seconds when you are speaking.

And yes, you can cut things out and stuff like that, but if you.

Really struggle with that kind of content, then, you know, get someone to film.

You walking down the road or walking.

Up the road or something like that and then do a voiceover when you actually post it.

Another one is show behind the scenes. People love to see what's going on behind the scenes.

And you have to be comfortable about this, of course, and you can show certain things and not others.

I mean, I sometimes show my office, but you can't see the rest of my office.

I work from a master bedroom,

so I only show my office part, not the bedroom part. Obviously people also love quick tips. You know, if you can showcase your expertise and actually give them quick tips, that's a really good one.

And personal stories, we all love to.

Know how you did something.

So if you can share how you.

Did something, those are really good things to share. And another one is don't over complicate it.

I know we all do it. You don't need fancy equipment. Your phone is literally enough.

The more raw the content is, like.

The less polished the better.

Actually, people really connect with that.

So if you haven't embraced video yet or not fully, here's the time, start creating content and look at what other people are doing. Because it can be like I said.

That B roll footage where you know.

You'Re just, you know, getting a cup.

Of coffee or you're making some lunch.

In the kitchen or you're walking down the road.

It doesn't have to be you speaking on camera.

It can be B roll footage and then you voice doing a voiceover to speak to your topic.

And the next one is personalization.

Gone are the days of one size fits all marketing. And this is how I lear in the day a long time ago.

But really personalization is key. People want to feel like brands understand them.

They don't want generic messages, they want.

Recommendations because, you know, algorithms get to know us and can actually recommend things they want. Offers content tailored to their needs.

And this, this is where knowing your.

Ideal client so well comes in handy because you can respond to what they want and what they need.

So how can you personalize your marketing? Well, use first party data.

And that's like email engagement, purchase history,

all the things that your systems will be learning about your customers, about your users and your audience. Use that to segment your audience. You know, people who have already purchased from you, they are more likely to.

Purchase again if you have another offer.

So send it to people you know. Send an email to people that have already purchased and go, hey look, you.

Bought this, now we've got this.

It goes really well with that thing that you already bought. Things like that also send personalized offers.

So think of Spot, Spotify's Wrapped or Netflix recommended shows. If you can do something like that, like sending something that's personalized,

then your audience is going to respond to that.

And in emails and in ads, speak.

Directly to your audience's pain points and Desires.

Again, it comes down to knowing your ideal client, who they are and really what they need and what they want. Because then you can speak to them in a way that resonates with them.

It's like you are in their head already. It's like you're looking over their shoulder and they're like, oh my God, like, you know, they're spying on me.

That that's how well you need to know your ideal audience.

Personalization is not just a trend, it is an expectation. And if you're not doing it, your audience will find a brand that actually is doing it.

If you take nothing else from this episode,

remember this. Your messaging is everything.

The right words can turn a skeptical.

Audience into loyal buyers, and the wrong words can drive people away. No matter how great your product is, you really need to think about your message. You need to refine your message.

And this again comes down to knowing your ideal client, who that audience is. So how can you refine Your message in 2025?

Speak to the transformation, not just the features. And this is nothing new.

I have spoken about this before and.

Plenty of people have.

You need to not just list the features. You need to really be so crystal clear on what the transformation is that your client is going to get from buying from, you know, what is it, what is in it for them and.

Why should they care? You need to be so crystal clear about that.

Because I don't care about, you know, getting three or five modules. I want to know that if I buy your online course, it's going to solve the problem that I have.

I don't care how long it takes, as long as it gets done.

Also, use clear, simple language. If you confuse, you lose. You need to literally be talking like you're talking to a toddler, but, you know, not in that kind of tone.

But the words need to be super simple.

Also test things. You need to test different headlines.

You need to test different calls to actions, different offers, or even like a small tweak in like the byline or something like that.

Small tweaks can lead to big conversions.

I know it's like the tiniest little things.

Sometimes it's literally the color of a button. But you need to keep testing things.

If you're struggling with sales, look at your messaging first.

Is it clear? Is it compelling?

And if not, that's where you need to start.

It needs to speak to the transformation. You know, what's in it for them and why should they care? And it needs to be just super.

Clear and super simple.

If you're making it like way too wordy and you read through it and you're like, I'm lost.

Your audience is going to be lost.

To and finally, let's talk about something more important than ever. Community. In 2025, the brands that build a loyal audience will win.

Why?

Because people trust recommendations from the community more than ads. I know I'm an ads person, but community wins. A connected audience is more likely to buy and stay loyal.

This is why you go back to the supermarke and keep buying the same.

Brands, because there's a loyalty there and engagement leads to conversions and cold traffic needs warming up.

So how do you build a community?

Well, one Be consistent.

Literally show up and engage regularly. I've spoken to the about this in the past few episodes. You need to be consistent.

Not, you know, one week here and three months later. No, be consistent both in showing up and in your messaging. Your messaging needs to be consistent as well. Also, create interactive content.

So create polls, create Q and A's, do live videos. Anything that's sort of engaging, where people have to engage.

And I know it takes time, especially.

If your audience isn't trained, you know, or not used to responding.

It takes time. Don't do one. And if you get nothing, give up. Because it takes time for people to start engaging and also focus on conversation, not just selling. The more engaged your audience is, the more they'll trust you when you do actually sell.

People really need to have that connection first. So this is why you need to speak to them like in a way that you talk to a friend and you really need to have that engagement.

It's like when you would build a community in person.

How can you replicate that in an online space? Because some things we do on an online space we would not ever think to do in real life. So try to avoid that kind of thing.

But try to replicate what you would.

Do in an in person community and.

Maybe just create an in person community as an extension. If you want long term success, you need to focus on building relationships and.

Not just making sales because success comes from relationships. Think about all the people that will not buy from you but will refer to you because you know they might not. It might not be the right time for them.

Or maybe they're actually not your ideal.

Client, but because they've been engaging, they.

Trust you and they will recommend you to others.

So really building a community is really important. Okay, final thoughts.

Let's recap the five marketing strategies that are still working in 2025.

And a lot of these have been.

Working throughout the years. Literally, they have not really changed or.

They have changed with the landscape, but.

The essence is the same.

So firstly, email marketing still converts because.

You own your audience.

Number two, Video content dominates because it builds trust fast. Number three Personalized marketing wins because people want tailored experiences.

They want.

They don't.

They want to be special.

They don't want to be like all the other people.

Number four Messaging is everything because the right words make sales effortless. Honestly, pay attention to how you buy and you'll see it. Number five Community leads to sales because engaged audiences buy more.

It is just like that.

All right, here's my challenge for you.

Which one?

1 1.

The number one of these strategies do.

You need to focus on more?

You need to pick one, only one, and commit to improving it this month.

I can't wait to hear what you're going to choose, what you're going to focus on.

Awesome. If you found today's episode helpful, let me know. Send me a DM on Instagram or comment on this episode's post with which trend you'll be doubling down on. And if you want help implementing these strategies, please join us inside the new School of Marketing Business Club.

Inside we dive into marketing strategies that actually work and give you the support.

You need to take action.

You can find all the details@new schoolofmarketing.com and as always, thank you so much for tuning in to the podcast.

If you enjoyed this episode, make sure.

That you subscribe, leave a review, and share it with a fellow business owner. Until next time, focus on what works and market your business every day.