New School of Marketing

Why Your Offers Aren’t Selling (It’s Not Your Pricing)

Bianca McKenzie Season 15 Episode 209

If your offers aren’t selling, your first instinct might be to lower your price—but that’s usually not the real problem. Instead, the issue is often that your audience doesn’t fully understand the value of what you offer, they’re not convinced it’s the right solution, or they don’t see how it solves their problem immediately.

In today’s episode, we’ll cover:

✅ Why pricing isn’t the main reason people don’t buy.

✅ The real reasons your offer isn’t converting.

✅ How to improve your messaging, positioning, and urgency so that people say yes without hesitation.

If you’ve ever thought, "Maybe my price is too high," this episode will help you shift your focus to what actually matters—so you can increase sales without discounting your value.

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie


Work with me:

🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club

🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/

⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...

People on this episode