Marketing trends come and go, but some strategies always work—no matter what year it is. In 2025, AI might be evolving, platforms might be shifting, and new tools might pop up, but the fundamentals of marketing remain the same.

If your offers aren’t selling, your first instinct might be to lower your price—but that’s usually not the real problem. Instead, the issue is often that your audience doesn’t fully understand the value of what you offer, they’r...

Marketing isn’t a one-time event—it’s a habit. Just like going to the gym, you only see results if you stay consistent. But let’s be honest: staying consistent is HARD, especially when you don’t know what to post, you’re trying to do too...

In this episode, we’re busting a huge marketing myth—the idea that more followers automatically mean more success. If you’re chasing vanity metrics like follower count, but your business isn’t making more money, it’s time to shift your f...

In this episode, we’re diving into one of the biggest marketing mistakes I see business owners make all the time—random acts of marketing. If you’ve ever felt like you’re throwing spaghetti at the wall, hoping something sticks, this epis...