Why Marketing Feels So Hard (And How to Fix It)

Marketing can feel overwhelming—especially when you’re trying to do it all without a clear plan. If you’ve ever felt like you’re guessing, posting randomly, and hoping something sticks, you’re not alone.

In today’s episode, we’re going to talk about:

✅ Why marketing feels so hard for so many business owners.

✅ The biggest mistakes that keep you stuck.

✅ How to create a simple, effective marketing plan that actually works.

And if you’re ready to stop spinning your wheels and finally get a strategy that’s doable, I’ll share how you can get expert support inside the New School of Marketing Business Club.

Let’s get into it!

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club

🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/

⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/

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Transcript

Hey. Welcome to the New School of Marketing podcast. I'm Bianca McKenzie, and this is the place where we break down marketing strategies that actually work without the overwhelm.

Before we begin, I want to acknowledge the traditional custodians of the land on which I live and work, the Palawa people of Lutruita. I pay my respects to their eldest, past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples listening.

Today,

let's dive in and make marketing work for you.

Okay,

today I want to talk about something that I hear from business owners all the time,

and they literally say, why does marketing feel so hard?

If you've ever felt like you're throwing things at the wall and hoping something sticks, this episode is for you.

Here's the Marketing feels overwhelming because you're trying to do it all without a clear plan.

You're guessing what to post. You're inconsistent because you don't know what's working. You're spending time on things that might be effective instead of having a focused strategy.

But there's good news, too. Yay. Marketing doesn't have to feel this hard.

And that's what I want to talk about in this episode. I want to talk about why so many business owners struggle with marketing,

the key mistakes that are keeping you stuck, and how to create a simple, repeatable strategy that actually works. Are you ready? Let's dive in.

So let's start with a big question. Why does marketing feel so overwhelming?

Here's what I see all the time. Number one, you don't have a clear plan. If you wake up and think, what should I post today?

That's a sign that you need a strategy. Marketing should never be about guessing. It should be a system that runs like clockwork.

Number two is that you're trying to do too much at once.

If you're literally trying to do social media, email, ads, SEO, blogging, reels,

when you spread yourself too thin, you end up doing everything halfway instead of doing a few things really well. So let's, you know, cut that out.

And number three is you're not seeing instant results. So you're feeling discouraged. And I feel you on this one. I am so impatient with things.

But marketing is a long game. If you're expecting overnight success, you are setting yourself up for this moment.

The key literally is consistent effort over time and not random bursts of energy.

So these three things, lack of a plan, trying to do too much, and expecting quick results are what make marketing feel exhausting.

Let's talk about how we can fix it.

So let's break down some of the biggest mistakes I see business owners make when it comes to marketing. And I mentor a lot of businesses, so I've done my research on this one.

Number one is posting randomly without a strategy. If you're just posting because you feel like you should, your marketing won't be effective.

Instead, what you need to do is create a content plan that aligns with your offers and your business goals.

And I'll link the episode, but I did a content marketing one on one 101 episode a few episodes ago. So link back to. I'll link back to that. Have a look at that.

Have a listen to that. I should say,

because you need to create a content plan that is actually aligned with your offers and your goals.

That will already eliminate some of, you know, your unease about marketing.

Mistake number two is over complicating your marketing. You don't need to be on every single platform. And actually you really should not be on every single platform. Pick two to three channels and focus on doing them well.

You don't need to be on Instagram, TikTok, LinkedIn, like, you know, YouTube. All the things you don't pick two or three. And I say one of them should be email.

One of your channels should always be in email marketing. But then focus on another two and focus on doing them well. Quality beats quantity anytime.

One great,

absolutely great post is much better than 10 rushed ones on different platforms.

Yes, you might be like trying to sprinkle yourself everywhere,

but if you're messaging or if you're like, if your posts are too rushed, your messaging is not going to land and it's just not going to hit the mark. So yes, you might be like sprinkling everywhere, but nothing is going to stick, really.

Another one is doing it alone, without support. Marketing is so much easier when you have guidance, when you have accountability, and when you have expert feedback. And even me as a marketer is saying this.

I have my little mastermind that I'm part of where we brainstorm things, where we get stuff done, all of those things. You need guidance, accountability and feedback. And that's why coaching communities and strategy sessions make such a huge difference and when you fix these mistakes, marketing becomes simpler.

It becomes more strategic and also more effective because nobody wants to be wasting their time. We're all time poor, so we want to make sure that what we do is actually working.

All right, let's talk about how to make marketing feel effortless instead of overwhelming.

Step number one, you need to have a simple, repeatable plan.

Instead of guessing what to do every day, you need to have a plan. Use a content calendar so that you always know what's coming next. And again, link back to Content Marketing 101 that episode.

Because having a content calendar, it will tell you what you need to post and when so that you have that clarity.

Step number two is batch and schedule your marketing.

Spend one day a week creating content. Instead of scrambling every day, literally, you can do in one day, you can create your five or six posts or, you know, if you do less, three, four,

create them in one day or in a few hours instead of every day going, oh, what am I going to post? Because that is just. That would break my head.

And then automate what you can.

You can automate emails, you can automate social posts.

Lead nurturing so that you're not constantly on this content hamster wheel. I schedule all of my posts upfront, and I do it the same for my clients.

There's never an ad hoc post to be found unless it's on stories. That's where my ad hoc stuff goes.

So automate what you can.

Step number three is track what's actually working.

So stop spending time on things that are not moving the needle. You need to look at what actually is working.

So you need to look at your email open rates, you need to look at your engagement, and you need to look at your sales and not just at vanity metrics.

Like, you know, I don't care about how many followers you have. I know you probably do,

but I care more about how many of those followers actually are buying. You know, who's opening your emails, how much are they engaging, and then how much are they buying?

So look at the metrics that matter and then learn about those and then make changes.

Sometimes it's quite clear what needs to be changed. Sometimes you need to. It's a bit of guessing, you know, if your open rates are not super high, start testing different email subject lines and see if that improves.

Just little tweaks and changes. And then step number four, get support and accountability. Because marketing is so much easier when you're not doing it alone. There's people out there, including me, who can help you with this and you can either spend, you know,

months, weeks, months trying to do it all by yourself and getting nowhere, or spend an hour with someone, get some direction and you're off. Having people to bounce ideas off, get feedback from and stay accountable with is an absolute game changer.

We do it every single weekday in my little mastermind group. We are putting our goals in the group or what we want to get done. And when I do those, I just get so much more done.

This is more focused. Okay.

This is actually exactly why I created the new school of Marketing Business club. Because marketing is so much easier when you have a clear plan and you have a support system.

And inside the club, you get weekly accountability calls to stay on track. You get co working sessions to actually get things done. You know those things that have been on your to do list for a while,

you can get them done. Plus you get expert feedback so that you're not stuck wondering what to do next. So if you're tired of marketing, feeling hard, frustrating and all over the place,

this is for you. I honestly want to invite you to the club so that you are not stuck anymore.

I don't want your marketing to feel hard. I want you to get results.

So I'm inviting you to join us today and finally take control of your marketing.

You'll find all of the details@newschoolofmarketing.com and I can't wait to actually see you in there and get you results.

That's what we're here for. All right, let's wrap it up. Marketing feels hard when you don't have a plan, when you're trying to do too much, and when you're expecting instant results.

But when you follow a simple, repeatable plan,

focus on doing a few things well instead of everything at once and get support and accountability. Marketing becomes so much easier.

So here's my challenge for you.

What's one thing you can simplify in your marketing today?

And it could be just ditching some channels.

So what's one thing you can simplify in your marketing today? And also, how can you create a plan that feels sustainable instead of stressful? Because marketing absolutely does not need to be stressful.

If you have a clear plan and you know, goals mapped out and you know the direction you're going, it just becomes so much easier. You just every week or even every month, if you do your monthly content creation, you just sit down and go, yep, that's where I'm going.

These are the things I'm going to create. It just becomes so much easier. All right, let me know. Send me a DM on Instagram or comment on this episode's post.

And if today's episode resonated with you, let me know. Tag me on social. Send me a message. I love hearing from you. If you're ready to make marketing simpler, more effective, and finally feel in control, make sure that you join us inside the New School of Marketing Business Club.

It's where we take marketing from overwhelming to doable and successful. So check it out at new school of marketing.com and as always, thank you so much for tuning in to the podcast.

If you found it helpful, make sure you subscribe, leave a review, and share it with a fellow business owner. Until next time, market your business with confidence and clarity. And every day.