New School of Marketing

Optimising Landing Pages for Maximum Lead Conversions

Bianca McKenzie Season 13 Episode 190
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00:00 | 18:47

Your landing page is the key to turning casual visitors into loyal customers—but is yours pulling its weight? In this episode of the New School of Marketing Podcast, we’re tackling the art and science of landing page optimisation to help you boost your lead conversions.

We’ll break down what makes a landing page irresistible, from crafting compelling headlines to creating a clear and persuasive call to action. You’ll learn the common mistakes that could be costing you leads and the proven strategies to fix them.

Whether you’re building your first landing page or fine-tuning one that’s already live, this episode is packed with actionable tips to help you convert more visitors into leads and customers.

What you’ll learn in this episode:
✨ The must-have elements every high-converting landing page needs.
✨ How to design a page that grabs attention and keeps visitors engaged.
✨ Pro tips for testing and optimising your landing page for even better results.

Don’t let your landing page be a roadblock to success—let’s turn it into a lead-converting machine!

Tune in now and learn how to make your landing pages work harder for your business.

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Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie


Learn from me:

🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass

🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/

🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/

🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook

🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ...

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