New School of Marketing
The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
New School of Marketing
Latest Episodes
Why I Created a Conference (And Why Events Might Be Your Best Marketing Move)
I want to tell you about something that has me completely, utterly, still-floating-months-later on a high.The Tasmanian Women in Business Conference happened earlier this year. And...
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Stop Looking for the Shortcut: The Overnight Success Myth Nobody Talks About
If you've ever seen an ad promising six figures in ninety days, or a "simple system" that generates passive income while you sleep, and felt that uncomfortable cocktail of hope and inadequacy—this episode is for you.Because here's what t...
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The Marketing Audit Nobody Talks About (But Every Business Owner Needs to Do)
Here's something most business owners have never actually done: traced the complete journey their customers take from the very first moment they discover the business to the point where they're telling everyone they know about it.Not ass...
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The Most Undervalued Marketing Tool You Already Have
If you've ever spent hours agonising over your content strategy, your ad creative, or your email subject lines trying to attract more customers—while giving very little thought to the experience your existing customers are having—this episode i...
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Going Back to Work After 10 Years of Self-Employment: Why It's Not What I Expected (And Why I Think It Might Be the Best Thing I've Done)
After ten years of running my own business—building the New School of Marketing, this podcast, working with clients, creating courses and memberships—I recently did something I genuinely didn't know how to feel about.I went back to work....
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