New School of Marketing
The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
New School of Marketing
Latest Episodes
How to Talk About What You Do Without Confusing People
When someone asks what you do, what happens?Do you launch into a slightly too-long explanation that covers everything you offer, just to be safe? Do you watch their eyes glaze over somewhere around the third sentence? Or do you change yo...
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The Trust Economy: Why Trust Is Your Most Valuable Marketing Asset (And How to Build It Faster)
If you’ve ever wondered why some businesses seem to attract clients and customers almost effortlessly—why people seek them out, refer them without being asked, and choose them repeatedly even when cheaper or more convenient options exist—this e...
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The Problem With Following Marketing Advice From People Who Don’t Run Businesses Like Yours
Here’s a question worth sitting with: the last piece of marketing advice you implemented—where did it come from? What kind of business does that person actually run? How big is their team? What’s their revenue model? How long have they been doi...
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Marketing When Money Is Tight: What to Prioritise When You Can’t Do Everything
If you’re going through a season where money is tight and every dollar feels like a decision—and you’re trying to figure out what to do with your marketing when you can’t afford to do everything—this episode is exactly where you need to be righ...
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What I’d Tell My Younger Business Self About Marketing (The Honest Version)
If you’ve ever wished someone would just sit down with you and tell you the honest truth about marketing—not the polished, curated, success-story version, but the real version—this episode is that conversation.I’ve been in business since...
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