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New School of Marketing
The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
New School of Marketing
Latest Episodes
The Most Undervalued Marketing Tool You Already Have
If you've ever spent hours agonising over your content strategy, your ad creative, or your email subject lines trying to attract more customers—while giving very little thought to the experience your existing customers are having—this episode i...
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Going Back to Work After 10 Years of Self-Employment: Why It's Not What I Expected (And Why I Think It Might Be the Best Thing I've Done)
After ten years of running my own business—building the New School of Marketing, this podcast, working with clients, creating courses and memberships—I recently did something I genuinely didn't know how to feel about.I went back to work....
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Why I Used to Think Radio Advertising Was a Waste of Money (And Why I Was Completely Wrong)
If you've ever dismissed radio advertising as outdated, untargeted, and impossible to measure, this episode is going to challenge everything you think you know about it.For years, I was a digital marketer through and through. I loved the...
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Why Your Marketing Isn't Broken (You Just Haven't Waited Long Enough)
If you've ever tried a marketing strategy for a few weeks, decided it wasn't working, and switched to something completely different—only to do the same thing again a month later—this episode is going to be a little uncomfortable. In the best p...
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Why Your Launch Flopped (And What to Do Differently Next Time)
If you've ever launched a course or program to disappointing results despite doing everything you thought was right, or if you're sitting with the sting of a launch that didn't go as planned and wondering whether to ever try again, this episode...
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